Spicy. Fresh. Sharp. Addictive.
Web3 PR as-a-service. Marketing as-a-service. Community as-a-service.
A flexible self-serve subscription where brands + creators plug into the Web3 marketing services they need, on-demand and always spicy.
Just like Wasabi, brands get the marcomms punch with every intricate self-serve, at only 1% fat. Shared rewards for smashing results.
Product
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Marketing
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PR
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BD + Partnerships
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Influencers
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Growth Hacking
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Brand
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Social
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Content
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Devrel + DX
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Creative
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Paid
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Metaverse
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Wearables
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NFTs
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P2E Games
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Blockchain B2B
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AI
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Web3
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Product 〰️ Marketing 〰️ PR 〰️ BD + Partnerships 〰️ Influencers 〰️ Growth Hacking 〰️ Brand 〰️ Social 〰️ Content 〰️ Devrel + DX 〰️ Creative 〰️ Paid 〰️ Metaverse 〰️ Wearables 〰️ NFTs 〰️ P2E Games 〰️ Blockchain B2B 〰️ AI 〰️ Web3 〰️
Choose your set menu
Kobachi ~ Bitesized
$7,500
40 hours
1 channel eg PR
Dedicated Teammate
Popular
Donburi ~ A Deep Bowl
$10,000
60 hours
2 channels eg PR & Social
Dedicated Team
Obachi ~ The Platter
$20,000
100 hours
4 channels eg PR, Social, Partnerships, Influencers
Marketing Department
The secret sauce?
Going a la carte means you can grave just on the services you need
Select what you need for your budget
Select the set menu package you anticipate you’ll need over a project, reason, season or in-house skills gap. Or go a la carte.
Pick the marketing you need
Going a la carte, means you can pick any service off the menu, on-demand, like grazing plates from a sushi train. Self-serve or we can suggest based on your goals.
No lock-ins, retainers, or hidden fees
Just top up your set menu or points balances as you need. Paid upfront via fiat or crypto. As plates are served, track results and see your points adjust.
Points are perpetual
If you go a la carte, points are Perpetual and interchangeable giving you maximum optionality as timelines shift and needs lift. On-chain points coming!
Transparent results dashboards
Customisable dashboards track real business results to client OKRs and external benchmarks, in near real-time, to proactively optimise.
The option to plug into extra services, supercharged by a proven Tech-AI stack + a trusted network
Marcomms that scales with you
Client boosts
Refer-to-Earn boosts rewards clients with points to redeem on offerings and exclusive services for proactively promoting your experience
Pitch-to-Earn and Convert-to-Earn boosts enable the Wasabi team to share success when they smash your dream goals
Wasabi Team boosts
DISCOVER OUR
TOP DISHES.
New-news
80 points
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Product launches - Funding news - Milestone news
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1 Press release
2 Markets
10 Hours of pitching
6 Social posts
1 Coverage report
Profile building
50 points
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Profile building to establish authority in your niche
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1 Op-ed think piece / Podcast pitch / Interview pitch
2 Markets
6 Hours of pitching
6 Social posts
1 Coverage report
Partnership news
30 points
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Partnership announcements - Partnership integrations - Partnership success
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1 Press release
2 Markets
5 Hours of pitching
3 Social posts
1 Coverage report
Chef’s specials.
Results masterpieces
Australian Open Metaverse & NFT
Branded Web3
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Keep tennis fans invested longer than the tournament. As the first grand slam of the year, AO whilst the happy slam, pioneers the standard for other grand slams
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Global Tennis Fans + web3 curious + AO Partners + Sponsors
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Product Marketing - PR - Partnerships - Social - Influencer - Innovation
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A new way to experience sport
The world’s first match-linked NFT & licensing for other sports
Australian Open in the metaverses: Roblox & Decentraland
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Sales frenzy: Sold out in 3 minutes raising
Reach: 1m+ estimated views in global PR: Forbes, the first NFT Metaverse appearance on Australia’s number #1 breakfast show
Traffic: 10x organic traffic
Event: 175,000 unique sessions 16m Roblox
Leadership: 1st Cannes Lions for metaverse Entertainment
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Authentic Brands Elvis Legacy Council
Branded Web3
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Memorialise Elvis on the blockchain igniting new fans
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Elvis superfans + web3 curious
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Product Marketing - PR - Partnerships - Social - Influencer - Innovation
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Elvis Legacy Council NFTs
Elvis Diner Sandbox game
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Pre-launch (soft launch)
Elvis Diner Sandbox game (TSB data)
Normie strategy included: World-first Guinness World Record in the metaverse & Elvis DAO
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Immutable
Layer 2
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Launch Immutable X
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Gaming Developers, Studios + Solidity Developers
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Game Developer Marketing - PR - Partnerships - Social - Influencer - BD - Education
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Go-to-market
Developer content
Social content
Press releases
Partnership playbook
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Social Proof: 15,000 Twitter @Immutable by Q1 2021
Awareness: 6x follower growth by Q1 2021
Traffic: 3x Traffic from press backlinks
Sales: IMX Trading Week 1: 12k wallets, $680k GMV, $1.3m gas saved
Developer Quality leads: 3X
Developer Lead scoring: 50% to 77%
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MYAMI
Luxury Wearables Fashion House
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Generate quality press coverage for MYAMI wearable launches
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Fashion forward
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PR
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Press office - Press releases - Pitching
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National coverage including:
Harper’s Bazaar
Vogue
Hypebeast
Business Insider
ABC
The Australian
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MONA
Metaverse experiences & sticky games
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Grow DAUs and developer signups
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Unity Developers + Creators + NFT projects + Bluechip Brands
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Developer/Creator Marketing - PR - Partnerships - Social - Influencer - BD - Education
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Experiments - Growth tactics - Developer marketing - Tentpole events - Partnership activation
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Developer DX: + 250 week on week developer engagements
Awareness: + 45% branded search and 2x organic traffic from evergreen press in gaming vertical Venture Beat
Events: + 600 DAUs from CyberBrokers Runway rave (event 2). + 400 DAUs from Aavegotchi Gange event
Quality leads: Drove 20 quality leads for spaces with bluechip & Web3 brand
Developer: Quality leads x2 developer inbounds
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Website
Airtasker
2-sided creative skills marketplace
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Grow posted tasks through covid to support the pre-IPO price
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Global Taskers and Posters
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Brand - Product Marketing - PR - Partnerships - Social - Influencer - Innovation - Paid ads
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Go-to-market
Paid media
TVC
Press releases
Partnership playbook
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Sales: +10-15% uplift in posted tasks, Consideration: +20% uplift in intent and key trust indicators
New markets: Launched NZ with +2900% uplift in traffic, +30% week on week task growth (user growth).
Reactivated UK + 25% task uplift
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Our reviews
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Our reviews 〰️
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“Sarah broadened the audience and built true fans to support the project. Invaluable for stakeholder management she’s strategic, resilient and data-led in her counsel. A huge contribution to the project winning a Cannes Lion”
— Ridley P. Senior Manager Web3 @ Australian Open
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“Sarah secured us more brand accretive PR than our PR agency at the time.”
— Brad M. Founder @ MYAMI Studio and Ateliex
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“Sarah moved fluidly between strategy and detailed execution, setting clear results, clarity amidst complexity of building Blockchain products, driving a high bar for execution, results and resourcefulness. She played a lynchpin role owning strategic counsel, growth experiments and creative technology ideas that pushed our clients to the edge of innovation.”
— Adam DC. Founder of Run It Wild
The dream team.
in the kitchen
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A full stack marketer and Australian Institute Company Director, that leads growth, new business, product marketing, channel strategy, PR partnerships, creative strat and execution.
5 years Crypto / Web3 plus 11 years B2C and B2B tech marketing.
Launched Immutable, Cannes Awarded Australian Open Metaverse, Elvis Legacy Council, MYAMI fashion house – setting precedents.
PR coverage includes TV and online: CNBC, Forbes, Fortune, Techcrunch, Coindesk, Cointelegraph, Vogue.
Lead PR & Social strategy for eBay, Netflix, AAA (COD), Activision, Playstation.
Scaled PR teams as APAC GM at Multiplied PR.
Scaled Social media & Global mod teams as employee #1 at Social @Ogilvy.
Multi-Cannes awarded for creative, immersive tech experiences.
Wheelhouse: Brand, Product Marketing, Developer marketing, Game marketing, Influencer, Social, PR, Partnerships, Digital, and results-orientated ROI plus more
Check out her Linkedin for references & recent press.