PR menu.
New-news
80 points
-
Product launches - Funding news - Milestone news
-
1 Press release
2 Markets
10 Hours of pitching
6 Social posts
1 Coverage report
Profile building
50 points
-
Profile building to establish authority in your niche
-
1 Op-ed think piece / Podcast pitch / Interview pitch
2 Markets
6 Hours of pitching
6 Social posts
1 Coverage report
Partnership news
30 points
-
Partnership announcements - Partnership integrations - Partnership success
-
1 Press release
2 Markets
5 Hours of pitching
3 Social posts
1 Coverage report
Speaker, Podcast or Interview pitch
30 points
-
Leaders who want to raise their profile and have a new-news or concept to share
-
1 Podcast or Interview pitch
4 Hours of pitching
3 Social posts
1 Coverage report
Always-on news
50 points
-
Steady drumbeat of news & awareness over a quarter
-
Press office workshop
White space
Month of headlines & pitches
Press office plan
Crisis Comms
100 points
-
Owning the narrative & sentiment during a negative event
-
Detailed crisis comms lan
Key messages doc
Internal communications procedures
Spokesperson brief
Case study pitch
80 points
-
Leverage a series of customer success case studies within a specific vertical to attract other customers
-
1 Case Study content package
1 Customer questionnaire
6 Hours of pitching
4 Social posts
1 Coverage report
Awards submissions
50 points
-
Recognises your company as an expert in your field
-
1 Awards submission
1 Asset briefs
1 Press release
3 Social posts
1 Coverage report
Annual research report
100 points
-
Building long-term relevance and SEO
-
Qual
Quant
Industry report
Outreach for 3rd party quotes
Asset briefs
Marketing menu.
80 points
-
Personas, user, competitor research
Positioning, value propositions, messaging, benefits and proof points
Develop content and marketing collateral for sales enablement e.g for website content, marketing campaigns
-
Copywriting technical content
Topic Research
SEO and keyword research
Leverage developer inputs
Asset development eg diagrams, code snippets, models
Developer Approval
-
Develop presentation documents and copy for sales team and sales leadership
Topic Research
SEO and keyword research
Approvals
100 points
-
Develop differentiated positioning and messaging for developers
Drive the end-end strategy for developer marketing and execution of developer programs
Content creation to influence the developer journey
Develop marketing campaigns for DX & DevRel initiatives e.g. DevRel strategies for education, growth and conversion e.g. quick start tools, townhalls, lives, collabs, grants, bounties, hackathons ambassador, advisory council, ecosystem wins, forums, builder connections, builder events
-
Make introductions through my network
Identify and research new potential partnership / BD opportunities
Maintain pipeline tracking e.g. Hubspot and timely comms
Lead negotiations and contract discussions for favorable terms for both parties
-
In collaboration with counterparts develop partner marketing plans to maximise partner channels
Develop innovative partner marketing strategies to drive revenue growth
200 points
-
Retro of existing campaigns
Develop a series of growth experiments to drive goals
Develop plans to launch experiments
-
Targets
Audience
Product differentiation & pricing
Channel plan
Key pillars
Timing plan
-
Define brand strategy
Brand goals, mission & vision
Brand positioning
Brand guidelines
Brand campaigns & initiatives
Creative asset development
-
Creative strategy
Creative brief
Creative reviews
Creative laydown
-
Key messaging
Creative concept
Asset list
Production plan
Go-to-market
-
Experience design
Asset briefs
Production plan
Event planning
Event marketing
Go-to-market
-
Target Audience
Channel plan
Advertiser liaison / negotiation
Asset briefs / Tracking briefs
Reporting
-
Event plan
Event production
Event promotion
Staff briefs
Community menu.
80 points
-
Brief
Influencer selection
Outreach and nurture relationships
Negotiation & contracts
Approvals
Report
-
Amplify panels / keynotes / trade expo content
-
Setup accounts to maximise reach, engagement and safety
Audit accounts vs best practice benchmarks
-
Develop guidelines and tools to scale moderators globally
Oversee and coach junior moderators outputs
Develop experimentation sprints
100 points
-
Develop, publish & schedule creative & engaging content
Content Pillars
Copy
Asset briefs
-
Asset briefs
Creative production
Creative reviews
Approvals
-
Respond to DMs, community requests, feedback & inbounds within the SLA
Manage responses databases
Reporting
-
Establish and nurture strong connections with the community and superfans
Launch community strategies for education, growth and conversion e.g. townhalls, lives, collabs, ambassador, advisory council, forums, community events
-
Establish and nurture strong connections with developer communities
Launch DevRel strategies for education, growth and conversion e.g. quick start tools, townhalls, lives, collabs, grants, bounties, hackathons ambassador, advisory council, ecosystem wins, forums, builder connections, builder events
200 points
-
Set OKRs and campaign specific goals
Social Strategy House
Audience strategy
Social growth hacks
Content strategy
Tone of voice
Tracking & Reporting Reporting
-
Develop tactics to optimise goals meanwhile stay bot free, authentic, aligned to advertising standards and avoid inflaming regulators
-
Target Audience
Social platform plan
Advertising setup
Tracking
Reportng
-
KOL outreach
Collab outreach
Discord collabs
-
Develop a world-first social initiative