Clients.

Dine where the greats have

Chef’s specials.

Results masterpieces

Australian Open Metaverse & NFT

Branded Web3

  • Keep tennis fans invested longer than the tournament. As the first grand slam of the year, AO whilst the happy slam, pioneers the standard for other grand slams

  • Global Tennis Fans + web3 curious + AO Partners + Sponsors

  • Product Marketing - PR - Partnerships - Social - Influencer - Innovation

  • A new way to experience sport

    The world’s first match-linked NFT & licensing for other sports

    Australian Open in the metaverses: Roblox & Decentraland

  • Sales frenzy: Sold out in 3 minutes raising

    Reach: 1m+ estimated views in global PR: Forbes, the first NFT Metaverse appearance on Australia’s number #1 breakfast show

    Traffic: 10x organic traffic

    Event: 175,000 unique sessions 16m Roblox

    Leadership: 1st Cannes Lions for metaverse Entertainment

  • Linktree

Authentic Brands Elvis Legacy Council

Branded Web3

  • Memorialise Elvis on the blockchain igniting new fans

  • Elvis superfans + web3 curious

  • Product Marketing - PR - Partnerships - Social - Influencer - Innovation

  • Elvis Legacy Council NFTs

    Elvis Diner Sandbox game

  • Pre-launch (soft launch)

    Elvis Diner Sandbox game (TSB data)

    Normie strategy included: World-first Guinness World Record in the metaverse & Elvis DAO

  • Sandbox game

    Elvis Legacy Council website

Immutable

Layer 2

  • Launch Immutable X

  • Gaming Developers, Studios + Solidity Developers

  • Game Developer Marketing - PR - Partnerships - Social - Influencer - BD - Education

  • Go-to-market

    Developer content

    Social content

    Press releases

    Partnership playbook

  • Social Proof: 15,000 Twitter @Immutable by Q1 2021

    Awareness: 6x follower growth by Q1 2021

    Traffic: 3x Traffic from press backlinks

    Sales: IMX Trading Week 1: 12k wallets, $680k GMV, $1.3m gas saved

    Developer Quality leads: 3X

    Developer Lead scoring: 50% to 77%

  • Website

    Twitter

MYAMI

Luxury Wearables Fashion House

  • Generate quality press coverage for MYAMI wearable launches

  • Fashion forward

  • PR

  • Press office - Press releases - Pitching

  • National coverage including:

    Harper’s Bazaar

    Vogue

    Hypebeast

    Business Insider

    ABC

    The Australian

  • Website

MONA

Metaverse experiences & sticky games

  • Grow DAUs and developer signups

  • Unity Developers + Creators + NFT projects + Bluechip Brands

  • Developer/Creator Marketing - PR - Partnerships - Social - Influencer - BD - Education

  • Experiments - Growth tactics - Developer marketing - Tentpole events - Partnership activation

  • Developer DX: + 250 week on week developer engagements

    Awareness: + 45% branded search and 2x organic traffic from evergreen press in gaming vertical Venture Beat

    Events: + 600 DAUs from CyberBrokers Runway rave (event 2). + 400 DAUs from Aavegotchi Gange event

    Quality leads: Drove 20 quality leads for spaces with bluechip & Web3 brand

    Developer: Quality leads x2 developer inbounds

  • Website

Airtasker

2-sided creative skills marketplace

  • Grow posted tasks through covid to support the pre-IPO price

  • Global Taskers and Posters

  • Brand - Product Marketing - PR - Partnerships - Social - Influencer - Innovation - Paid ads

  • Go-to-market

    Paid media

    TVC

    Press releases

    Partnership playbook

  • Sales: +10-15% uplift in posted tasks, Consideration: +20% uplift in intent and key trust indicators

    New markets: Launched NZ with +2900% uplift in traffic, +30% week on week task growth (user growth).

    Reactivated UK + 25% task uplift

  • Website

Microsoft Azure

Web2 Cloud Infrastructure

  • Since IT audiences always know everything anyway, Microsoft Australia’s new Azure data centre needed little introduction

  • Developers + CTOs

  • Devrel - Creative Tech experience - Innovation

  • Orchestrate Amazing hosted customer data symphonies, the Sound of Azure.

    We rransformed real data flows from customers – dots and dashes – then audio-visual sound waves into a symphony.

  • Reach: 7.4m impressions and 81 press articles

    Engagements: 86,680, vs 20,000 target

    Quality leads: 502 leads

    Sales: $4m in wins

  • Website

eBay (VR)

2-sided Marketplace and Ecosystem

  • Reposition the auction house as a thriving retailers ecosystem

  • Global Sellers + Buyers

  • PR - Innovation - Creative Technology - Immersive experience

  • World’s first VR Department store: a world-first media and consumer activation program. Distributed 20,000 cardboard VR viewers (or ‘Shopticals’, as we called them) for 15 days free of charge through the ebay.com.au/VR website. Supported by the The Economy of Electronics research report.

    Australia’s first ever shoppable windows: interactive windows contained live actors, merged physical and digital, instantly shoppable 24/7 via mobile, to tie in with the busiest mobile shopping day

  • VR Dept Store

    Press: 700 pieces of coverage, including 250 pieces of broadcast with a combined reached of 800 million impressions globally.

    Sales: or the 15 day period following launch, eBay Shopticals sold out onsite within 2 minutes of being released.

    Shoppable Windows

    Broadcast: 240 pieces of coverage including broadcast coverage hits on Channel Seven News and Ten Eyewitness News. Syndicated across the nation and reached over 987,000 people.

    Reach: 40,291,983

    Engagements: over 10,000 foot traffic

    Sales: Dec 7th 2014 was eBay Australia’s busiest ever day, with 2.62 million visitors surpassing the predicted 2.6 million, 470,000 items sold and total of $16 million worth of goods traded on the day.

  • Website

Netflix

Title marketing

  • Launch Netflix in Australia

    Creative media for OINB S5, Altered Carbon, Tidelanders

  • APAC

  • Creative use of paid media - Billboard OOH campaigns - PR stunts - Media events - Influencers

  • OINB S5 ‘Stand Up’ Murals

    Tidelanders

  • Tidelanders:

    Press: 739 pieces of major consumer coverage spanning TV, online and print.

    Placements: This included 9 front covers in key national entertainment magazines and supplements, 6 in-studio broadcast interviews across ANZ, and 21 junket interviews with all 6 key cast members

Our reviews

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Our reviews ⋆ ⋆ ⋆ ⋆ ⋆

  • “ Sarah broadened the audience and building true fans to support the project. Invaluable for stakeholder management she’s strategic, resilient and data-led in her counsel. A huge contribution to the project winning a Cannes Lion”

    — Ridley P. Senior Manager Web3 @ Australian Open

  • “ Sarah secured us more brand accretive PR than our PR agency at the time.”

    — Brad M. Founder @ MYAMI Studio and Ateliex

  • “ Elvis Presley is one of the most iconic singers and performers of all time and this partnership will extend his legacy into the metaverse.”


    — Sébastien B. COO and co-founder of The Sandbox

  • “ Sarah broadened the audience and building true fans to support the project. Invaluable for stakeholder management she’s strategic, resilient and data-led in her counsel. A huge contribution to the project winning a Cannes Lion”

    — Ridley P. Senior Manager Web3 @ Australian Open

  • “ Sarah secured us more brand accretive PR than our PR agency at the time.”

    — Brad M. Founder @ MYAMI Studio and Ateliex

  • “ Elvis Presley is one of the most iconic singers and performers of all time and this partnership will extend his legacy into the metaverse.”


    — Sébastien B. COO and co-founder of The Sandbox